The following are the major difference between micro and macro environment: microenvironment is the environment which is in immediate contact with the firm the environment which is not specific to a particular firm but can influence the working of all the business groups is known as macro environment. The telecommunication industry is the most booming industry across the world and in australia too it is very important for telecommunication industry to analyse its micro environment and macro environment microenvironment consists of the organisation's various departments, competitors, customers, marketing intermediaries and publics.
Factors in the macro-environment have been identified as globalization, media and global brands/global marketing, while the factors in the micro-environment have been identified as social networks, personal history, symbolic meaning of products and glocalization. Micro environment: the micro environment is the smallest of the three environments this is the environment that is influenced by the market and the macro environments pick n pay can control their beliefs and visions in such a way that customers become used to the way they operate. Phones are becoming more compact, moving the telecom business into a primarily wireless business basic needs in smartphones, like voicemail, caller id, and messaging are covered now people want internet access on the go.
It is very important for telecommunication industry to analyse its micro environment and macro environment microenvironment consists of the organisation's various departments, competitors, customers, marketing intermediaries and publics. Micro- as well as macro-economic factors influence the economic activities of such complex company networks the influencing factors can be seen from the internal point of view of a company, defined as the so called micro-economic factors (mussnig 2007, 41) and from the outside point of view, the so called macro-economic factors (mccarthy 1975, 37.
Unlike the micro environment of a retail store, companies in the retail industry usually cannot influence or change the macro environment and must adapt to changes as they arise the macro environment includes economic, technological, societal and governmental influences.
It is broadly classified into two categories, ie micro environment, and macro environment the former affects the working of a particular business only, to which they relate to, while the latter affects the functioning of all the business entities, operating in the economy. Micro and macro environments in telecom industry micro macro a company's marketing environment is made up of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers the marketing environment is made up of the micro environment and the macro environment. Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer. Impact of micro macro environmental factors on telecom industry macro and micro environments both fall into the categories of environmental scanning the general scope of environmental scanning is that it is a component of global environmental analysis.
This brief pestle analysis of the telecommunication industry discusses its political, economical, social, technological, legal and environmental factors here is a pestle analysis of the telecommunication industry political factors allowing more development in telecom tech devices environment factors climate changes and global.